How to Use Video to Make Sales (Without Investing in Fancy Equipment or Even Putting on Makeup)
I did videos every single day for 2 weeks in December and as a result, got several new 1-on-1 clients (all cold traffic) and a bunch of new leads -- without doing a free call, collecting email addresses or even creating a landing page to promote it.
December is known as a DEAD month for most businesses but things were on an upswing and it was because of my daily videos.
I didn’t gain hundreds of new followers but I made money that came DIRECTLY from instagram which I hadn’t done before -- most of my money comes from my list.
One of the things to know about social media -- and instagram in particular, is that you have to lean in to what you do best naturally and if you don’t, instagram doesn’t really work.
So basically that means that if you aren’t someone who is overly fond of curating your feed of taking really good photos, that shouldn’t be how you do instagram. I decided to go with a new approach.
Each day for about 2 weeks, I created a new video about a different topic on my instagram feed. I noticed that these videos got way more interaction and started way more conversations than a perfectly curated photo ever did.
Videos are especially good for woo bosses because with your type of work, people NEED to feel and experience what you do in order to really invest. In fact, my Woo Bosses are spending the next month (or two) on developing videos and content.
Also note that I haven’t spent a DIME on equipment or any type of editing -- it’s all in-the-moment, so there is no excuse to benefit from this technique. Here are some tips for implementing it right now:
1. Keep it casual and laid-back
Set the standard that these videos are just a casual conversation about their problem vs. a high-production video. It makes you seem more accessible and encourages people to interact with you while also allowing you to create more videos. The more people see you and trust your POV, the better. Don’t try to look super cute for every photo. I put on a coat of lipstick (sometimes) and that’s it.
2. Create weekly themes
Instead of thinking of a new idea everyday, I focused on one big idea a week and created videos about them throughout the week. I would even build upon previous videos or create little mini-series. I won’t go into too much detail about how I structured the videos, I am spending a whole retreat on video scripting, but I will say that by having a theme I was easily create lots of content, without running out of ideas. Think about your clients. What are the big problems your clients tend to have? What do they ask about over and over again?
3. Keep your content focused
While you don’t HAVE to do minute long videos, learning how to work with that format really helps because you can put your video in more places. In order to do that, you have to be really clear and focused with your message and not try to give or say too much during any of your videos. This is good practice for ALL your content and it’s really improved my writing too.
4. Ask questions and give calls-to-action
A instagram video is just like any piece of content you create, people need to know what to do next. I don’t always have time to ask a question in the video but asking one in the description or in the comments is a great to make direct connection with your readers.
5. Identify places with good light and minimal background
You don’t want your video to get too distracted with lots of stuff in the background. Keep in minimal and find a place with good light. The best way to find your light is to simply turn on your camera and walk around the room until you look well-lit, close to windows or other forms of light. Natural light is ALWAYS best.
Those are 5 simple tips for creating videos everyday. If you want to dive deeper into video creation --- things like…
• How I design my videos along with a template for what to say
• How to make sure your videos inspire sales vs. sets you up as a free resource….there is an art to this!
• How to create sales video scripts for selling anything
• How to make good videos with your iPhone...with absolutely no equipment
Get on the list to find out when the cart for Woo Boss Collective opens, it is designed to help you get more sign ups for whatever you are selling. Sign up here.
I’m also raising my prices AGAIN for my 1-on-1 work so if you want me to build your brand -- your message, your offerings and co-create your copy --- check out my offering here and sign up for a free discovery call before I increase my prices againMarch 1st!
Clients this week have said things like…
“Omg, wow Shenee, I’m so excited for my business again.”
“Wow, what a relief that makes things so much easier, what a weight off my shoulders.”
“Seriously, I come to each of these calls amazed at what you can do.”
“Shenee, you are too cheap for what you offer.”
I know, right. That’s why I’m increasing my prices. Get me while I’m still cheap!
Sign up here!