How To Create Offers That Are An Instant "YES"
Sometimes when I’m watching John Wick for the 9th time and there is a specific shot of Keanu Reeves, I’ll just say yes out loud to myself.
With my dog.
It’s embarrassing to admit this, I am a grown woman who shouldn’t have a visceral reaction to someone I don’t know but it happens and I’m not proud of it.
This isn’t the only time it happens, though. If I’m walking past a bakery window and I see a giant gooey dark chocolate brownie with sea salt it happens too.
Full body yes.
I say it quietly so the lady nearby in the stroller doesn’t hear it but she always does.
There are a lot of reasons why people buy things.
No, it’s not list size.
It’s not access to big time endorsements or fancy people.
It’s not your looks.
It’s that YES. The same yes I get when Keanu Reeve’s hair falls across his eyes in all his scruffy glory.
It’s the same "yes" of the sea salt dark chocolate brownie.
Do you feel it?
And that’s the goal -- no the mission for every brand. You need to get to that YES feeling.
That means knowing what your client CRAVES at the deepest level. What do they want? What are they looking for? How do they want to FEEL? What message makes them nod their head and be like YES, I need that?
With my clients, it usually starts with answering these questions:
- What question is your brand answering?
- What does your client WANT?
- What does your client feel?
You then take those answers and brand them into that message and brand that gets that instant yes.
Sure, you can build a brand without the YES but the best thing about having one is that you don’t have to spend so much time worrying about the other stuff when you have it.
This means less time to worry about marketing (isn't that what we all want) and more time focusing on doing your work.
When you have that instant YES message….
- Marketing is easier
- List size doesn’t matter
- The sale doesn’t even feel like sales...it feels like just being.
What is your YES message?
That is what is going to ground your offers, clarify your marketing and get people to commit vs. just hang out.
Think about this week.