How To Build An Unforgettable Brand From Scratch


I know the exact month when I made a decision that would ultimately be the biggest mistake I’ve ever made in my business. 

Today I’m telling you about it because I don’t want you to suffer the same fate so as you read my cringe-worthy, sap fest of a story, think about your own situation and if this has come up for you. 

(Psssst. there is a good chance it’s happening right now) 

I won’t tell you when it was (it’s too embarrassing)— although I’m sure people who have been following me for a while wouldn’t be surprised if I told you. 

This story only makes sense if I tell you WHY I made this decision — otherwise you won’t get it because it doesn’t sound like something I’d do — at all. 

Every few years (sometimes months), the business world will shift. You’ve noticed it, right?

 Certain platforms will become popular and people will become digitally famous with what seems like little or no effort, and the things that were popular are not. It’s so hard to keep up. 

I ignored most of these shifts — mostly out of laziness and plus, everything I was doing worked, why change?

But…what if everyone WAS right? 

 If I wanted to go that next big level, I needed to make changes. 

After years of using Ryan Gosling as a mascot and  having boy band music videos for my thank you pages, I decided to change everything. I decided to set up my business so it was like everyone else and use the strategies everyone else was using. 

I took some really bad advice about my direction, ignored what I really desired and generally went left when I should have gone right. I stopped being a specialist and went more general. 

i’m sure you know where this is going: the results were not good. 

It just didn’t work. I felt uninspired, my sales suffered and it took me a while to get back to myself and truly get back to being me. 

What’s worse about this is that I had convinced myself that my unique style and approach was what was holding me back but really, it was what propelled me forward. 

Being someone else doesn’t work. 

Dragging your feet and plugging your nose while you do a webinar or compose a bunch of tweets rarely results in any sales. 

Your business success is wholly dependent on your ability to harness your brilliance to create unique offerings and new ways of doing business

Have you ever wanted — SO BADLY to do something but a brand strategist or coach told you that it was impossible and that you couldn’t do it right now? 

Have you ever had a cool idea or project you’ve wanted to make happen but didn’t because you were afraid it wouldn’t convert and it wouldn’t work? 

Do you feel like you’ve been so overcoached and overtrained that you have no clue what you are even doing anymore? 

You can’t succeed at being someone else. You can’t become a leader in business if you aren’t doing what you truly want to do.

The truth is that the people who have really made it in business and life are the people who didn’t become experts at executing other people’s strategies but paving their own ways and doing the things people didn’t think they could. 

I want you to think about this and your own business — can you see where you’ve sacrificed some big dreams and ideas because someone else told you to? Are you making a mistake by not doing what you really want to do? 

In the spirit of that idea, I created a binge-worthy audio series, Brand Is The New Black about how different failing companies and celebrities managed to beat the odds and build profitable and influential brands for themselves without following someone else’s script. 

When you sign up you’ll get access to episodes about Donald Trump, Kim Kardashian, Netflix and more. 

Binge the WHOLE series when you sign up here. 


Shenee Howard