How To Build A Profitable Lifestyle Business

Lifestyle business!

Business design is one of those things nobody talks about, but it's by far one of the most important aspects of business building, and I'll tell you why. 

Most people want to have a business because they CRAVE freedom, control of their schedule and time to do what matters to them. 

What they end up with is a business that makes them anxious, takes ALL of their time and has them hooked to their email as if it's on IV drip. 

For some people that will work. They are addicted to work and want to be working all the time.

It doesn't work for me but I talk to so many businesses who have unintentionally designed a business that gives them autonomy of their schedule but they also….

Are a slave to their client's every demand
Can't take a day off or everything will crumble
Must spend ALL of their time online
Spend all their time on the phone
Have a whole day blocked out JUST FOR EMAILS

No, thanks. 

It is so important to define what your freedom-fueled business looks like FIRST, and so then all the decisions you make will flow OUT of this. You a lot of time, effort and heartache and will get you enjoying the benefits of self-employment way faster.

I'm not saying it still won't be difficult, but you should at least get the freedom part, right? 

I  know that I get in the most trouble with my business when I lose track of the fact that for me, my business is about my freedom and autonomy and not about being some super guru and all that. 

I imagine this is why you are here too, right? 

Here is how I designed my business and how you can design yours too. 

4 Things To Think About: 

1. Define Your Freedom Requirements

For me, my freedom-fueled business means that I have a LOT of space in my schedule, very few appointments (maybe 1-2 a week) and minimal organizational work. I don't like "weekly" commitments (I love the freedom of changing my schedule at any time) and hate being on the phone every day because it takes a lot of energy out of me. I want to have a chance to write.  My offers flow out of this decision. What are your freedom requirements? Do you need to make time for something? Do you need time and money to do something specific?

2. Get clear about your GOALS for your business

One of the things I realized was that I was designing a business that set me up for goals I didn't necessarily want for myself. Here is something I need you to hear: your business does NOT have to look like your mentors. So many business owners struggle to make actual progress because their brand isn't even designed for THEM but someone else completely. What do you want to do with your business?

  • Do you want to be a chef and your business is just to help fund your mission?
  • Do you want to be able to travel full time and not have to sleep on couches or stay in sketchy Airbnb?
  • Do you want to write a book and have a speaking career that has you going to a new college every month?
  • Do you want to do retreats every few months?
  • What is your BIG ultimate goal?

3. Position yourself in a way where your freedom requirements  and life goals can happen

I  know so many people trapped in business models that leave them feeling overwhelmed, tired and exhausted with NO WAY OUT because they've branded themselves in a corner. You have to make sure that your branding and the way your brand design aligns with how you want to work, what you want to do and how you want to share. 

4. Take a minimalist approach to your business

Man, so many problems in business can solve with SIMPLICITY. Many freedom-focused business owners take in SO much information and try to implement it all, and everything gets complicated. The more logistics involved with your business, the less freedom you have in the long-run. Think about your business. Are you making things unnecessarily complicated? 

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Shenee Howard