35 Reasons Why People Didn’t Buy Your Last Offer
Making a sale? It’s not easy. Especially because there are hundreds of reasons why someone will or won’t buy something that you are offering. A lot of people will come to me with questions about why something isn’t selling and it could LITERALLY be anything.
Marketing and sales aren’t really just an art. It’s a science. There is a lot of experimentation, listening and working for consistent sales. It’s not just magic.
Here are 30-something (who knows how many I’ll end up with) reasons why you might have put out a sale and nobody hit the BUY button. Stick around till the end and I’ll share with you a simple process that will take care of most of this so you won’t have to worry about it.
Your audience doesn’t need it right now and you haven’t told them why they SHOULD want it.
Your opt-in isn’t a good fit for your offer
People aren’t clicking on your emails so they aren’t even SEEING the offer
You don’t like it -- It’s something you are selling because you need the money or it’s because everyone else is doing it but it doesn’t light you up so why would anyone else want to buy it?
You don’t love the offer, you are only putting it out because you need money so you struggle to get excited about it
They aren’t confident it will help them
They have a lot of outside responsibilities and they aren’t making what you are selling a priority.
You don’t like the offer you are only doing it because your mentor said you should
Your offer isn’t tangible enough so people can’t see themselves in it
There is no photo on your sales page so they have no clue who is selling it
Your content doesn’t make people want to buy. It’s helpful and not sellable
You don’t have strong calls-to-actions in your emails
Your website doesn’t have a link to your opt-ins
You like it but it doesn’t seem like it -- You are afraid to tell people they need it so you end up just making it seem like that thing you are selling isn’t actually all that important
You are afraid of what might happen if someone might buy it
You secretly aren’t doing the work you really want to do and should be doing something else
Your list is full of people who aren’t ready to buy
Your list is low-quality and isn’t responsive to your offers
You haven’t landed on the offer that your audience will get SUPER excited about
Your list is full of people who have bought a lot and don’t want to buy anymore but want to read your stuff
You haven’t identified the right target market and your audience won’t buy from you
Your offering isn’t “gotta have it”
It’s too expensive and your sales copy doesn’t justify the price
It’s too cheap so people figure why should they bother
The sales copy makes no sense so people don’t know what the hell they are buying
The sales copy makes TOO much sense and they don’t feel emotionally connected to the offer and don’t buy
Your brand is confusing and so people are on your list for reasons that have nothing to do with why you are selling
It’s a holiday
They just bought something they regretted buying on amazon
Their kids just pissed them off
You don’t have enough social proof on your site
They are convinced they can’t afford what you are selling and don’t need it because you haven’t convinced them otherwise
The emails selling the offer don’t compel them to click so they never ever look at the sales page
They are busy and had no clue you were even selling anything
They stopped checking the email you use to send the offer
I know, it’s a lot. That's why you have to experiment a lot. You experiment with offers, names, taglines and launches until you land on what works MOST of the time.
It's very rare that something just SELLS automatically, even when everything else is really good. You have to test.
This is why I created my signature product, The Brand Bomb and why I do my Brand Fix sessions. My goal as a brand strategist is to know WHY people don’t buy and put structures in place to address them.
The truth is that not everyone will want to buy your offer but a lot of people WILL and aren’t even ready for it.
My goal is to get you ready.
Here are some ways to make sure your offering is READY for sales
Making sure your offer is in alignment with the audience so your offer is successful
Making sure that YOU are onboard with what you are selling so that you can market it with ease
Making sure you are standing out to the people who need it most
Making sure that the name, the tagline and the offering itself is sellable and will stand up to all of the reasons why people don’t buy
Making sure that the content and language makes people want to buy RIGHT NOW and not put it off until later
I call it building a “No-Brainer Offer” and you can watch my 45-minute masterclass on the topic right here. It’s 100% free.