5 Characteristics of a Killer Brand: Place
Helllllo there friends! I have a brand new branding series for you! We are going to be talking about the 5 Characteristics of a GREAT BRAND.
Today is all about PLACE! In this post we take a look at the Danielle LaPorte and Anthropologie for inspiration on creating a sense of "place" in our brands.
People WANT to be transported to somewhere NEW and that is what our brands should do. Check out this video and learn a simple trick I use for create a sense of place in MY brand.
Hint: It's about PARTIES!
Now over to YOU! What are 3 ways you can create more of a sense of "place" on your site?
This lovely series is brought to you courtesy of Hot Brand Action! Curious? Check out this video:
I am ALSO answering some of your super secret questions (the ones you might be a little too embaressed to say out loud) about Hot Brand Action.
Here is the first one!