5 Characteristics of a Killer Brand: Story
Want to know how to put together a brand will be obsessed with? This mini-series will take you through the different elements of building a personal brand. In this CLASSIC class, I am exploring the brands of Erika Lyremark, Michelle Ward, Susannah Conway and Pottermore as examples of what can be done when you brand your story.
What you'll learn:
- why the things you don't WANT to say are the things you should talk about
- why "place" + "story" = online brand paradise
- why the world needs YOUR story
- How to leverage your story into a brand people will remember