Copy + Erotica: All About the Details
Yes, you are still reading a brand strategy newsletter.
My friend Melissa and I are huge erotica/smut readers and we when we talk about the effectiveness and non-effectiveness of a book, we talk about the details.
Boring erotica books deal in broad strokes (hahahaha, but really). No details. He did that, she did that. We cuddled, blah blah blah…..
Fun erotica books give the details. What happened? When did it happen? How did it happen? To when? How did they feel? How did they react? Where did it happen? Why is it happening hot?
That is what makes erotica really good because you feel (hahaha) like you are actually getting the whole story of what was happening in that room. There is a complete picture there.
This week I am running a Facebook challenge on Profitable Branding, and this is the #1 problem with most of the emails I’ve received and comments I’ve gotten.
Not. enough. details.
So many of you are so great at what you do but struggle with painting the picture of what you do.
Here is the thing.
Nobody cares. YET.
Nobody cares until you make them care about it.
Let’s think about the erotica book, again. When you first start reading ANY book, you are waiting to get to a point when you actually care about these characters.
You can’t just write what you do and expect people to care right away. You have to make a case for people to care.
What does your service, product or experience look like in your customer’s life? How does it shift?
Details. Details. Details.
Sales copy is really just story telling and once you figure that out; your value will be so much more obvious to customers right away.
You can use the questions above as a marker for this too:
What happens? How does it happen? How will they feel? What will change? How does it all work?
Spring is here and so many of you are getting ready to launch your products or new services. To help you make it happen, I have an upcoming workshop called " Sell Stuff" that walks you through the process of creating a sell stuff strategy that has all the juicy details of a bangin' (ha!) erotica novel and be just as instantly buyable. CLICK.
It goes down on April 25th and you can snatch your early bird pricing for $175 HERE.
The price goes up to $200 on April 22nd!
Feel free to contact me if you have questions!