Why Creatives Struggle To Make Their Businesses Work
Yeah, I know.
It's been a few weeks....well actually, 2016 has been pretty intense as a whole. I was gonna pull this newsletter but I figured the world needs to keep turning, no matter what happens. Love, light and self-care to you, my friends.
NEXT WEEK I am hosting a yoga challenge (boy do we need it). Don’t worry about an opt-in, all you have to do is follow me and my cohort Thea here to get the daily prompts each day. It’s called YOGA BOSS. GET EXCITED. Can’t wait to see your amazing yoga poses.
On to the show!
Have you ever bought something that you know is super popular, get it and realize that it totally sucks? Here it is, this offer/product/book/whatever from this bazillion figure entrepreneur, surely it should be groundbreaking, right? Not necessarily.
This is something that comes up in my 1-on-1 sessions a lot. Why is it that people who aren’t that great seem to make their way to the top? Shouldn’t the best people be the most popular/profitable?
It’s much harder for “artists” to make money than it is for regular people to make money, which is why the most artistic, innovative and amazing ideas often don’t make it to the big stage.
When I talk about “artists” I mean anyone who considers themselves a creative and/or has a deep emotional connection to their work.
Why do artists struggle?
- Artists have big egos and struggle with process, progress and moving forward. Because we have a really high opinion of ourselves and the work we do, we don’t do a lot of the work required to get to those big stages
- Artists are very emotionally fragile and are easily deterred by emotional turmoil and are prone to breakdowns.
- You might suffer from comparison and depression because you know you are good enough and get frustrated that the world hasn't figured it out yet.
- Artists get caught up in the process
- You might not like feedback or bad news
This happens a lot with movie directors. The people who often get the jobs are proficient, reliable and easy to work with, but not necessarily artistic. That’s why we have so many bad movies out there and the good movie directors are harder to find.
On the other hand, regular folks just do. Someone tells them what to do and they do it. They aren’t afraid of numbers, feedback or bad news. They experiment, create and let things go…no emotional attachment. They just do the work and take the steps and eventually, things happen.
I’m not saying this to frustrate you or to make you upset, it’s to let you know that you are gonna work harder to override your personal wiring to make your business work. You have to be committed. You have to show up.
This isn’t to say creative people can’t be successful. It happens a lot. Whenever someone artistic is able to make it happen it’s because they are working really hard to keep all of the other stuff in check. I love creating and experimenting but I hate bad news, struggle with feedback and have a hard time being organized and constantly have to work at i.
Changing my target market transformed my life. I’m devoted to helping soul-powered businesses make money but a lot of this is an uphill battle because a lot of you are artists and struggle with these things.
It is not enough to be good. It’s important for you to know that being good is not the thing that will lead you to the six-figure gates.
Being good, staying consistent and doing the work will get you there. You have to focus on progress that’s incremental. It’s not all gonna happen at once.
This is why I have my Woo Boos do a project of the month and a marketing challenge of the week, if you focus on doing JUST those two things, progress will happen. I also give daily questions (this is their favorite part).
This week, a challenge for my artists out there In those moments when you are feeling overwhelmed, discouraged or unsure, ask yourself:
- What have I done today to make my business work?
- How have I said thank you to the people who already like the work I do?
- Am I letting my emotions hold me back?
- What actions have I taken THIS week to make my business happen?
- What is my NEXT step?
That’s it for this week, podcast will be back soon! And I’ll have guests.
In other news, things are changing (getting back in the groove)!
I have 2 spots open for 1-on-1 this December and I’ll be doing interviews for those spots. Like everything else, the price will be going up and so this is the last time to work with me at the current price. You can sign up for a 15-minute get-to-know-you session here.
Here is what one of my clients, Jardana Peacock of Radical Well, had to say about working with me:
“Before working with Shenee, I had a million ideas but few concrete actions on how to support myself as an author and build a global healing consulting practice. Shenee gave me a vital map for the transition. I've worked with many business coaches and mentors, however Shenee offers something very unique--she understands the creatives mind, respects healing-based businesses and possesses a researcher perspective to help you translate what you do into concrete action steps. I followed the strategic road map she laid out for my business. The results: In a month after working with her, I secured my first $7,000 organizational client, tripled my email list and my e-book was downloaded over 20,000 times. Shenee is a strategic visionary and brand prophet, learn from her and your business with thrive.”
A client I just started working with said I made her fall in love with her business again.
I am very good at what I do which is why I’m increasing my prices, hahaha. Let’s talk here!
Woo Boss Collective’s cart will only be open for 72 hours at the end of each month to get the next month’s work. The cart will open the 29th of this month and close on the 1st. If you’d like to get on the waiting list, sign up here!