How to Survive a Newsletter Purge + How to Grow Your List!
Clean out your list. Unsubscribe. Unfollow. Ignore forever.
That is the advice I give my clients when it comes time to focus and start working on their businesses.
This isn't just advice for business owners either.
Lately everyone has realized that email isn't all it's cracked up to be and more and more people have decided to stop reading so many freakin' emails.
If you are a business owner, this is TOUGH graham crackers because your list = your business. These are the people who are supposed to love you, listen to you and hopefully at some point, BUY from you.
How do you become that ONE newsletter they keep, read and look forward to getting every week? How do you get people to stick around? Here are a few tips!
I read about 2 newsletters a week, and one is from my buddy Michelle at bombchelle.com. She does this amazing thing where she showcases some of her favorite links for the week along with a little update on her life. Michelle is a classic lifestyle brand because she has excellent taste and is always finding/talking about something awesome. She is pretty much my primary source for tech/app things. I will always read her newsletter, but I love getting her updates. As a result, I won't be unsubscribing anytime soon.
2. Give people what they need.
People need copywriting tips! People need yoga modifications! People need a pick up when they are having a shitty day! People need that shopping tip that makes everything easier!
You get what I mean, right? If your newsletter gives people something specific -- like a tip, a trick or a resource -- every week, that means you are giving VALUE every week, and your readers will be far less likely to unsubscribe.
3. Love up on them!
This is something I've been saying for YEARS now. Why is your newsletter somewhere your subscribers want to be? How can you make it worth it for them to subscribe vs. just follow you on social media or get your RSS feed?
4. Don't just sell.
This one is obvious. Your newsletter subscribers deserve more than the constant sales pitches. EVERYONE has a period in their business when they spend more time selling, but you don't want it to be ALL the time, right? RIGHT! If you only sell sales emails, people just won't buy. Period.
5. Be OK with the unsubscribes.
So, while it is important to think about some of the things I wrote here, people are just gonna unsubscribe because REASONS. Often times, there is no rhyme or reason, and if you get unsubscribers even when you are sending out awesome content and kicking ass, it is best to just let it go.
Those are some of my tips for surviving a newsletter purge. Your action step for this week is to think of 1 thing you can do to make your newsletter more of a "gotta open it" experience.