REBRAND YO SELF! + free brand guide
Hey Shenee is going through a sexy rebrand (that is slowly driving me insane)! This week has been a rough week for the new site (haven’t made much progress) so I needed to go back to the drawing board and use some of my old-school branding and web design tools to help me with the new design. This week I am gonna share with you some of the steps I take when redesigning or revamping a site. These steps also apply if you are planning on working with a designer.
Before we get started, there is 1 essential thing you need before you redesign anything:
A clear core message and vision -- If you don’t have these, you should do more tweaking to your site but no overhauls because your site will most likely change sooner rather than later. If you feel like you KNOW what you want to do and that you have a clear vision of your business, rebrand away!
Before the process begins:
If you aren't into design, start studying up on basic UX design and design principles, I created a pinboard with some of my favorite resources and websites. Get to know color meanings, basic design and typography rules so that you UNDERSTAND how a site works. This seems like a pain (especially if you are hiring this part out) but if you KNOW this stuff, your brand will be better for it and your website will look amazing.
1. Develop your strategy
This seems obvious but each site will be different. Have you noticed everyone has opt-ins everywhere? That means that goal #1 is for them to get people on their list. Your goal might be different. Maybe you want them to buy something first. Maybe you want them to check out your posts. Make sure you are clear about your intentions.
Here are some question to ask yourself:
1. What is the purpose of the site? What do you want them to do first, second, third?
2. What does your site NEED to have in it? For example: about pages, places for freebies, opt-ins, testimonials?
3. How do you want the site to feel? If it was a place, where would it be?
4. What do you want people to KNOW about you and your vision once they leave your site?
5. What do you NOT want your site to look and feel like?
1.5 Now vs. The Rebrand
What do you love about your site now? What do you want to change?
2. Go DARK.
DO NOT VISIT ANY SITES. ESPECIALLY sites within your industry. Don’t read any posts or advice. Just sketch with your purpose in mind. Do some wireframing. If you have been to a site before, think about what you loved about it. I collected some wireframing resources on my pinterest. I link to it at the bottom of the page.
3. Redefine your brand style
This is when you can start pinning. Create a mood board. What are some of the colors, textures and vibes you want to express. I always tell people to think about your closet. What is your favorite outfit and where would you be going while wearing it? Build out from there. From that, you’ll develop a color scheme and some other visual branding details. Create a vision board if that is your style.
4. Bring it all together
This is the hardest part. If you are hiring a designer, I would develop your own brand book (we do this in my class, Hot Brand Action) which includes:
1. Your Design Strategy + Website goals
2. Scanned photos of your wireframes and ideas
3. Link/screenshot to your moodboard/inspirations
I created one for you too! Check it out at the bottom of the page.
If you are doing it yourself, create your brand book and print it out and start playing. Open up photoshop and start moving things around. The wireframe step is so important and it gives you a place to start. Even if you are feeling blocked, start by laying out each of your wireframes and let it evolve from there.
Rebrands take a LOT o' time and the design will evolve but you'll know it when you see it.
Some more tips:
Simplicity + Clarity trumps all. Aim to be clear FIRST then worry about the other stuff
Your site is NOT your business. Don't make it be the beginning or end of your business. It's just a tool.
Want more? I created a brand book for you to print out and use to plan your own rebrand? It's in The Brand Vault, instant access for subscribers! Sign up below to get it!