Why Should People Pay You to Do Anything?
Why should people pay you to do anything?
But truly, why should people pay you?
The business industry is warped by this idea of the “dream.” Everyone is in pursuit of this business thing and trying to make it happen, and that is totally valid.
Everyone is deserving of living a life they really love, yo.
BUT! Many people spend WAY too much time focusing on what THEY WANT.
“I want to do six figures.”
“I wanna do retreats.”
“I want passive income.”
That is cool, but why should anyone pay you for any of that stuff?
I know it seems obvious but a lot of people struggle with this part, and I think ultimately, that is why we have so many people who don’t actually profit in their business. Often times business owners feel like they are entitled to get paid because they have done ____, _____ and ______but the customer doesn't care how much you've invested in your business. They don’t care how hard you work and that you are really awesome.
When is the last time you asked yourself why people should be paying you and not someone else?
Why are you the person to give your audience what they want?
This goes deeper than USP. It’s simply the “why you.”
In my Hot Brand Action program, I called this your acorn o’ truth. The “why” you do things and how you make people feel.
I’ll start with mine:
I believe I should get paid for what I do because I know that no one can give anyone the answer and that success in business (that feels good) only comes when people do things THEIR way and not give in to other people’s formulas. I believe I should get paid to do what I do because I help people see that they have everything they need, they just need structure and support to make it happen.
So whenever I write a new offer or ask for a sale, I keep this in mind. It helps me have confidence in those moments and gives me clarity when I am talking about the benefits of what I do.
A lot of sales copy is written with the assumption that the person reading already knows why you are the right person for them, and that is not the case.
Don’t just assume people know why you are great at what you do. Show them. (Tweet This)
Think about what you do in YOUR unique way that no one else can. Here are some questions to get the juices flowing: • What specific feeling do you give your clients? What feelings do you take away? • What is your POV on your work? How is it different from your peers? • Why should they pay for what you do instead of just googling or paying someone cheaper?
I am going to be running a workshop at the end of this month that covers this topic and goes into it in a little more detail. I’ll be teaching you how to identify your “why you” factor and also teach you how to use that to sell your products and services. The workshop is called “Selling Stuff” (yep, it is just that simple), and it’s coming soon.
Space is limited on this one so make sure you keep an eye out on the email when the cart opens.