The Couture Brand Studio
The Couture Brand Studio is a business model redesign agency for business owners who desire to have a niche-free business that flows with who they are and how their interests, motivations, and focus change. Build a business that fits you perfectly.
Why going niche-free might be the key to everything for you:
Niche-free curious?
A niche-free business is about embracing doing what you want and getting paid for it. It’s for people who don’t want to be locked down or shackled to any one offer, idea, or target market.
Who is the niche-free business a GREAT fit for?
You are CREATIVE and feel like you want to do a LOT
Those clarity exercises business coaches give you feel IMPOSSIBLE. There’s so much you want to do.
Your website and offers feel super outdated and don’t ever seem to represent you because you are moving so quickly.
You can’t properly describe and articulate what you do, so you stay a best-kept secret, and your sales struggle.
You’ve never been able to stick to a niche…it never felt like enough to describe you.
You don’t want your business to be your whole identity, but you’d like to make good money — yes, please!
You are feeling BORED and uninspired in your business.
Develop A Strategy For Doing What You Want
The thing is —- there is a STRATEGY for doing whatever you want. It’s also a strategy that people don’t teach. Couture Brand Studio helps you implement niche-free business strategies INTO your business so you can get the results you want WHILE doing more of what you want and less of what you should or what the other businesses are doing.
This consulting agency specializes in helping you create the structures described in the book without having to wait months (or years) to make it happen.
Transform your business in just 6 weeks with the couture brand studio.
What You’ll Build During This Experience:
stop trying to be a professional marketer and just do you
Nobody wants to be a marketing strategist! You want to work with your clients and do your thing! Instead of trying to chase algorithms and obsess over strategies — tap into the energy and excitement you have for your work and market your stuff EFFORTLESSLY.
Design an archive (automation) so you can stop spinning your marketing wheels.
You want to spend all of your time talking about business? NAH. Building an archive gives you space to explore your other interests with ease and gets you out of being the role of “professional marketer.”
find your people who live your vibe so you don’t have to worry about serving one target market
A target market is COOL but have you ever had a community full of people who will be excited for EVERYTHING you do?! Have you ever had a community full of people who don’t expect one thing from you but want EVERYTHING? That’s the difference.
Develop a manifesto to clarify your vision so a niche isn’t necessary.
Your manifesto acts as your brand calling card. You know all that “clarity” you are always hunting for and trying to get? You won’t need it when you have a manifesto!
Build limited edition offers that reflect what you want to create right now vs. offering the same offers forever
Business is all about energy! It’s hard to stay excited about an offer you’ve been talking about FOREVER. Together, we will create fresh offers that reflect what you are into now! As a bonus, you’ll get another session for whenever you are ready to evolve again.
Here’s What We Will Do
i’m not a coach. I’m a consultant, strategist, and COPYWRITER, so the goal is to recreate your business. YOU NOT ONLY GET THE COACHING BUT I’LL ALSO HELP YOU BUILD EVERYTHING. THAT’S WHAT MAKES THIS DIFFERENT! YOU AREN’T JUST GETTING THE IDEAS…WE ARE BUILDING YOUR BRAND FROM SCRATCH. THIS EXPERIENCE IS CUSTOMIZED BUT HERE’S AN EXAMPLE OF WHAT YOUR BUSINESS REDESIGN COULD GIVE YOU:
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Create an experience to attract your newfound people (a new webinar, challenge, live event, digital experience, series)
Reintroduce yourself to your audience with a new series of posts (welcome sequence, Instagram posts, threads)
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- Create a limited edition offer to support your new perspective and point-of-view
- Design a very simple launch for this experience
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-Develop your unique marketing approach in alignment with your mood and energy
- Create a marketing calendar for the next 3 months with topics and content types
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Create an automated experience that aligns with your current era.
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-Create a manifesto that can live on your website and your social media platform and act as a calling care for your ideal people
this experience is not for everyone, here’s who this offer is the absolute dream fit for
You have an established business or a side hustle doing pretty well, but you suspect something is missing, or you aren't enjoying your business because it feels like your whole life.
You aren't in desperation mode. You are in maintaining mode and want to go to the next level.
You can feel that times are changing, and you want your business to evolve, but you feel stuck in old habits.
You want to build a brand that allows you FREEDOM to do what you want without having to niche down.
You are automation curious, but most strategies you see gross you out and don't align with your values.
You want to do more—in and outside of it—and feel like your business is keeping you stuck.
How does it work?
We meet EVERY OTHER WEEK for 6 weeks to work on each part of the business redesign process. During these sessions, we will work on your content and rebrand live, and in the in-between time, you can sit with what you’ve created, ask questions via voxer, and start implementing. This experience is customized to you but here’s an example of what it could look like:
CALL #1 - Defining Your People + Writing Your Manifesto
The Work: Manifesto, New Introduction To Your Audience
CALL #2 - Mood Marketing + Limited Edition Offers
The Work: Develop your new marketing strategy, new limited offer to try
CALL #3 - Business Archive Design + Implementation
The Work: Creating your FIRST business archive
CALL #4 - Final Touches + Delivery
Who am I?
Hi, I’m Shenee Howard! I’m a brand strategist, writer, and author of Run Your Business Like A Fashion House. Not only did I write the book, but I embody the message. I have a brand strategy consultation business, a thriving creator career, a published book, and even an Amazon original audio series. My business has LOTS of space for all that I am and everything I DO. I don’t have to split myself up or turn different parts of myself on and off. I do it all and I help my clients do the same too. I’m also an online business OG and have been doing this since 2011, and I’m STILL HERE, which is a miracle in itself.
Okay, let’s break it down:
IMAGINE THIS: You go into a giant phone booth, have a series of adventures, and come out the other end transformed.*
Think business REDESIGN. EVOLUTION. REVOLUTION.
I want you to leave this experience with the business of your dreams, representing you at EVERY LEVEL.
*highly inspired by Bill and Ted’s Excellent Adventure.
THE LOWDOWN:
Get clarity on your ESSENTIAL brand and themes without a niche find the people who will be OBSESSED with who you are, and create a manifesto and intro to your experience that represents that clarity
Discover a new limited edition offer (or rebrand a current one) and create a mini-campaign to promote it.
Develop a brand strategy inspired by your mood, energy, and captivation style, and develop a three-month client-attracting marketing plan to sell your stuff.
Get an outline for an AUTOMATED archive so you can take some time off and know that your business is still going.
THE INVESTMENT IS $3000
Consulting + Implementation
I’m not just a consultant but also a copywriter and brand strategist. During our time together, I’ll act as your co-copywriter and creator, feather-dusting your content and ensuring your new messaging and positioning shine. You get that copy, messaging, and marketing eye and support IN ADDITION to the other aspects of our work together. The goal of this experience is for you to redesign your business to make you WAY happier AND align you with the income you’d like to make this year. You’ll also get VOXER SUPPORT in between our sessions. I explain MY VERSION of Voxer support in the video!