Branding and Copywriting For Woo Bosses

The Brand Fix

What If You Could Build A Brand That Had People Obsessing Over You (And Throwing Money At You) -- In Just ONE Day?

 
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Here’s the truth:

A BRAND is the most important thing any business can have.

In fact, without one, most businesses fail….eventually.

You KNOW when you don’t have a brand, even if you don’t have the word for it.

Every time you send an email you get crickets and wonder if anyone is even out there

Your launches range from “okay” to “disappointing” and the ones that do go well require the WORLD of you. As a result, you never want to launch again.

Marketing and promotion exhausts you. You are never sure what to say and you are never that excited about it and nothing ever seems to work

Whenever you put money in an ad, it’s a total bust and a waste of money even though people love your stuff.

You’ve fantasized about books and speaking tours but nobody seems to calling for you to share.

All results of a brand that isn’t clear.

The truth is not having a brand is costing you, even if you don't know it yet.

You waste precious time because you’ll do a lot of work but none of it will stick long term.

You spend more money than you need to because what you think is a good idea now is old news in a few weeks or months. This is despite the fact you've already put money into it.

You work with coach after coach and buy product after product but can't seem to feel good about anything so you keep buying, hoping something will break through. 

You aren't obsessed with Oprah giving you a ring but it would be nice to have your work on a bigger stage so you can help more people. 

That’s where a strong brand comes in.

With a brand, your business will always be more profitable, the strategies you use will be way more effective and the results you’ll get will always exceed expectations.

When you have a clear and effective brand, you’re more likely to:

get more media opportunities,

sell more books

get more traffic

and as a result of all those things, make more money.

Why? People will pay attention for FREE but they only buy when they are confident the offer will help them.

Can't do that without clarity.

I get it.

It's a lot sexier to focus on list building, marketing strategies or facebook ads but here's the thing: ANY of the gurus in any of those areas will tell you that none of these techniques work without a clear brand.

You have to know who you are and what you and express it in a unique and sellable way that people will get excited about.

The difference between a business that barely gets by and the business that becomes a millionaire successes is one simple thing:  A brand that people can obsess over.

Do you remember that feeling you had when you discovered your favorite band for the first time?

How about your favorite author?

Or your favorite clothing line?

Think about that totally addictive rush you got off of buying EVERYTHING they had to offer.

You wanted to know more, you HAD to know more and so you paid attention to every article about them, every tweet they wrote, or every email they ever sent.

Everything felt like a YES.

You might be thinking that type of devotion is only for the Justin Biebers of the world or just for the guru heroes on your social media page but you’d be wrong. It’s all branding and you can have one too.

A brand is what transformed Marie Forleo’s simple business program into multi-millionaire empire

A brand is what transformed spanx, which is basically a fancy girdle (a technology that’s been around for decades) to a billionaire industry.

A brand is what turned Denise Duffield Thomas’s coaching practice into a suite of best selling books and a multi-million dollar product, all within a few short years.

A brand is what helped Gabby Bernstein, who was writing about a course in miracles, a teaching pioneered by Marianne Williamson based on teachings that have been around for centuries into a household name who got a call from Oprah.

A brand is what turned, The Rock, a wrestler with no acting experience into one of the top paid movie star in the world.

If you can go beyond having a business and have a brand, the sky's the limit of what you can do and the money you can make is endless too.

Does it feel like there are so many people out there who seem to be doing less and getting more?

It’s not because they are better (you already know you’re just as good as they are).

It’s not because they are smarter either (YOU’RE smart, right?).

It’s just because they’ve developed a clear brand that positions themselves as experts and authorities in their field and people happily pay for it.

It’s because someone can look at them and their brand and INSTANTLY know who they are and who they are designed to help and can easily refer them for opportunities because of it.

What if in just ONE day I could turn your business into a brand that has that kind of expert positioning and clear messaging - a brand that lets people know you’re “The One” they’ve been looking for to help them?

The Brand Fix is a one-day brand redefining retreat for business owners who want to make a bigger impact, make more sales and have their lives just be a whole lot easier.

I know, you might not believe you can get so much out of a one-day retreat. As an entrepreneur myself, I used to think “pain = progress” was the only way to run my business.

But then I realized that it’s not about working harder, doing more and struggling, it’s about getting the clarity you need FIRST so that everything you do becomes easier and anything you create happens a lot faster.

That’s why we start with getting the brand clarity piece -- this takes the longest amount of time and then the rest is easy.

I created Brand Fix for business owners like you who need a brand and want to see results, but not spend months and months waiting for it to all happen.

It’s specifically engineered to help you design a business with a brand that really makes people excited and inspired so that selling no longer feels like begging, but instead feels like just being yourself and letting people love (and pay you) for it.

 

How We Will Transform Your Business And Increase Your Sales

 

SESSION 1: BRANDING 

Target Market Signature Storybook -- Who they are, what they want and what makes them want to buy

Problem + Solution Grid -- Defining what problems your clients have and how you solve them with your business and the work you do

Your “Book-Worthy” Message -- This is the core brand message that you can use to write books, launch speaking careers, appear in magazines….this is the focus of everything you do in your business -- your signature stand out message.  

Look & Feel Guide: A moodboard to guide your brand direction and focus based off of the work we are doing, so you can easily pass it over to a designer (I have one if you need it) or implement the brand changes yourself. This moodboard includes colors, styles and photo recommendations for implementing your Brand Fix along with suggested homepage restructuring to best put your best foot forward. 


SESSION 2: OFFERING +INCOME STREAMS

New Signature Process and Covetable Core Idea: You know those brands that have that instantly recognizable and “I want that!” core concept and business idea? We are going to create that for you.

 Suite of New Offers that reflect your new brand concept designed and mapped out so you don’t have to think about it

 New branded opt-in (quiz, resource, video, anything you’d like) conceptualized and branded with my help to align with your new core offerings 


SESSION 3: STRATEGY + GROWTH

Your 6 Point Brand Strategy Plan -- These are the 6 changes you should make RIGHT NOW to implement your brand transformation plan so you aren’t left with a lot of cool stuff but nothing to do next -- this includes suggested resources about where to go and who to work with next (if needed)

Signature Marketing Plan -- What should you be doing every single day to make sure you are growing and expanding your reach? I’ll tell you exactly what to do and what to write

 

Bonuses

(the awesome kind) 

BONUS #1: Free Design Work (Worth $1500)

As a bonus, you’ll also get 5 design hours with my in-house designer who is in charge of a lot of the design you’ve seen throughout my site.  She works with major publishers, major design houses and other powerhouse entrepreneurs who love her work.

 

BONUS #2: You’ll also get 2 pieces of polished copy, co-written by me (your choice)($7000 value)

  • Homepage Copy
  • A new About Page
  • Sales Copy for one offer
  • Opt-In Copy
  • Work With Me Page
  • Video Script
  • Welcome Email Mini-series

 

I’ve written copy for multiple six-figure launches and I’m RETIRED but you’ll get to use my copywriting magic for no extra charge.

You won’t have to stress about making sure that your website and marketing doesn’t reflect your new POV and brand clarity and your copy will be next level good. I'll give you the guide and you'll write the copy with my help and by the end you've have 2 polished pieces of copy ready to go. The average copywriter charges 5,000 JUST for sales copy and you'll get yours done, free of charge. 

 

Bonus #3: Shenee-In-Your-Pocket Coaching For A Week

 

We will use Vox (a messaging app) and you can ask questions, get help or get unstuck whenever you need to. Just send me a message (voice) or text and you’ll get instant access to me (skip the inbox line)

 

Bonus #4: Access to my “Write Absolutely Anything” Toolbox

 

Get access to all of my writing and creation guides that will take you through the process of writing anything you can think of for your business.

 

This includes:

  • How to write a quiz

  • How to write a newsletter

  • Start Here Page

  • Great Blog Post

  • Podcast Request Interview

  • Offer Invitation

  • VIP Invitation

  • Manifesto

  • Social Media Posts (that work)

  • Video Scripts

 

And much more….

 

You can use that clarity you now have to start transforming all the communication for your brand. No need for a copywriter. Each guide is short and sweet so you won’t have to spend months and months working on it.

How Your Business-Changing Day Will Break Down:

A yummy breakfast is always suggested! 

A yummy breakfast is always suggested! 

Let’s Get Started!

First, we meet up on Zoom (or the phone). Bring your favorite notebook, a pen and your beverage of choice (I’ll be drinking my favorite green tea) and make sure you are in a semi-quiet place.

Full disclosure: My dog Alfred will make an appearance so feel free to bring your furry friends.

Clear your desk, get a sitter or do whatever you need to focus. This is YOUR time to totally transform your business.

We start the day off with a in-depth chat about your brand. This goes as long as it takes to develop that brand message that’s going to really resonate with people. We will brainstorm names, taglines and get clarity on your client’s signature story.

By the end of the conversation you’ll have the makings of a brand, a book, a speaking tour, a retreat or a revolution..designed around your amazing ideas (that are FINALLY clear) (About 1-2 Hours)

 

Break!

Next up, we will take a break. You’ll go get some food and take some notes/think about your business now that you have this new clarity. You’ll most likely be FULL of ideas and inspirations from our business transformative conversation. I’ll be typing up your notes and making sure everything is clear. (1-2 Hours)

 

Dream Business Visioning, Offer Creation and Marketing

After the break we talk about your dream business. You’ll tell me about your goals, your ambitions and the type of money you’d like to make and together we will design a suite of offerings that will reflect your short term (and long-term) goals. These will be your DREAM offers.

With those DREAM offers in mind, we will get clarity on your branded newsletter invitation and create a basic day-to-day content plan. What should you say? What should you share? You’ll never have to worry about that.

Finally we will chat about your digital brand -- we will talk colors, photos and website design so that your visual brand will reflect the new clarity you now have. (2 Hours)

Basically everything you need to re-launch your brand without the hassle, stress, overwhelm and expense of doing it alone or in an expensive mastermind program and waiting months to see real results.

What if you could finally feel 100% sure and confident in your brand AND your direction and can move forward KNOWING that you’ll not only be making money but will also be doing exactly the type of work you want to do?

Imagine if you could finally break through with a message that makes it so you don’t have to work so hard and spend so much money every time you want to make sales.

It’s totally possible, and I can’t wait to help you do it.

Here’s the deal, though.

This isn’t for everyone.

 

In order to be a good fit for The Brand Fix, this is what you need:

  • Be in business for at least a year and have a good idea of what you are selling. You don’t have to know exactly how to talk about it (that’s what I’m for) but you do need to know how to do it

  • Have built some type of audience on your own (at least 100 people), size doesn’t matter but it shows me you are devoted to your brand and growing.

  • Be committed to your business 100% and have experience doing the work you want to do for people. If you have never done it, this offer isn’t for you. 

  • Have a passion for the work you are doing, I’m no good at helping people who just want to do this to make money. Passion is a requirement for creating a brand.

Branding isn't as sexy or as sellable as six-figure success or hanging out at the beach and the market is littered with people who are totally unqualified to teach it but you can't skip this.

It will ALWAYS catch up with you. Always.

It shows up when even though you spend thousands of dollars on ads, invested in a fancy video series and hear crickets when you open up that cart --- even though everything else works

It comes up when you spend thousands of dollars on a BEAUTIFUL website and then trash it a few months later because it doesn’t feel like you at all….and you are just now realizing it

You see it when your launch works for 2-3 years and you make a ton of money and then suddenly it doesn’t...and you have no clue why.

I’m not saying this to scare you. I just know that if you are still reading this, it’s because you know this is something you need.

Think back again to the examples I listed at the top.

  • Marie was just a coach who became a guru when she committed to branding herself as a hip-hop loving business boss and mentor with the clothes, style and image to match.
  • Denise’s business totally transformed once she developed a brand around manifesting money
  • Rock was just a wrestler and wanna be actor before establishing his brand as a family friendly action star and franchise reviver.

Imagine what could happen to YOUR band.

It’s the brand -- that big profitable idea communicated effectively -- that will get you on the best seller's list, get you on Oprah’s radar or stretch you into the six or seven figure club.

Without it, best case scenario is that your brand makes money….sometimes. But your income will never be consistent, or continue to grow, because you can’t get enough people passionate about the vision for your work.

Worst case scenario, you’ll be back at the old job (or worse, back in the job search) doing work that you don’t even like while trying to start the process ALL OVER AGAIN of saving up so you can leave and start again.

What if it all was easier? It can be. It should be. You are done with the hustle and with the working SO hard.

Brand Fix will help you go from business to brand in just 1 day.

Your Investment is $5000

In order to qualify for a Brand Fix, you must sign up for a FREE 15 Minute Brand Clarity Call to see if we are a good fit to work together and to talk more about your business and branding goals. 

 

 

 

FAQ:

 

I don’t have a business yet but I want to make a good start. Is this for me?

Maybe. The only exception I make for beginners are business owners who are very skilled and experienced in what they do at a job and want to do that SAME type of job with their own business. Otherwise, this offer is really for people who have a business and some growth but just need to clarify things so they don’t keep having endless starts and stall outs. If you'd like to turn this offer into a "start your business right" offering, fill out the application and we can talk about tha. 

 

What stage of business is this best for? Is it too soon?

It's never soon or too late to work on your brand, tbh. I do suggest knowing what you want to do (and being good at it) before you sign up. If you have no clue what you want to do, this isn't a good fit for you. 

 What if I want to talk about something else?

This retreat is for YOU. While my focus is all on getting you lots of clarity and focus, I’m qualified to answer questions about just about anything you might be wondering when it comes to business.

 

Are you gonna teach me marketing? I feel like I just need more people to know who I am and everything will be okay.

 I’ll give you a baseline content map and day-to-day marketing plan. My goal is to give you the “what” behind any of the strategies you might learn or the work you might do. Once our 1-on-1 adventure is over you’ll be able to easily implement any strategy you learn or see.You can’t do this WITHOUT the branding piece, though. That’s why it’s so important!

 

This is expensive! Will it be worth it?

It’s way more expensive to NOT do your branding. Entrepreneurs waste thousands of dollars on products, services and retreats designed to help them build their businesses but all that money is wasted if you don’t have a clear message and sellable offerings so that anything you do in your business will actually work.

 

Are we really going to be able to do this all in 1 day?

Yes! We are just taking what is a 6 week process and putting it all in 1 day. I know that you are busy and you don’t want to wait to start making money and transforming your brand and so I created this offer with that in mind. This WILL be intense (and fun) but by the end of the day, your business will be totally transformed and all of your questions will be answered. Imagine if all that could all happen in just 1 day? It can.

 

Do we do website design? Will this help me with my website?

One of your deliverables is a “look book” for your brand which will explore your colors, fonts and possible stylings for your new website. You’ll also get 5 design hours with my designer who can also craft some great pieces for your website and brand. You’ll have EVERYTHING you need to tweak your existing brand or pass it on to a designer.

Before working with Shenee, I had a million ideas but few concrete actions on how to support myself as an author and build a global healing consulting practice. Shenee gave me a vital map for the transition. I’ve worked with many business coaches and mentors, however Shenee offers something very unique—she understands the creatives mind, respects healing-based businesses and possesses a researcher perspective to help you translate what you do into concrete action steps. I followed the strategic road map she laid out for my business. The results: In a month after working with her, I secured my first $7,000 organizational client, tripled my email list and my e-book was downloaded over 20,000 times. Shenee is a strategic visionary and brand prophet, learn from her and your business with thrive.
— Jardana Peacock
Since our work together, my revenue has doubled. I also now have two brand new websites which resulted from the branding and copywriting work Shenee and I did together. These sites are gorgeous, clear, and cohesive. The students and clients I attract more are also the “right” ones—ones who genuinely commit to our work together and benefit both personally and professionally. I’m also more confident to put myself out there to attract more speaking and media opportunities, since now I know that when someone visits my site, they’ll know exactly who I am, what I do, and how I can bring value to their audience

Shenee is great at helping people get focused on who they are as an entrepreneur, and who they serve. She’s also great at telling it like it is—if something’s not clear or is communicated in a way that doesn’t show value or benefit to a potential customer, she’ll tell you and also help you fix it. She goes way above and beyond with her own level of service and attention—and I also love how transparent she is about her own process. She’s great at helping to sift through brainstormed ideas, and prioritize what will sell now, and is also fantastic at strategizing funnels and campaigns.

— Rachael Pontillo, Holistically Haute
As a business owner, often the things we do for others we have a hard time doing for ourselves. That was the case when I reached out to Shenee. I was feeling the pull to make a big shift in my business, but I was unsure of exactly what that would look like and how it would take shape. Working with Shenee was a breath of fresh air. She pushed me to get specific about my new offering, Future You, helping to narrow my ideas and ultimately lay the groundwork for this next step in my business.

— Amanda Dennely Design
Shenee helped me fall in love with my business again.
— Zakiyah Walker, Leo Season

What You'll Also Get:

  • Weekly Email Office Hours (Support during your launch)
  • Feedback And Copy Refining For Homework Assignments From Our Calls (Sales Copy, Emails, Visual Marketing, Anything I ask you to create) 
  • 1 follow-up Call to use within 6 months of the launch 
  • Access to my Brand Chemistry Style School — Value ($800)